Privacy Policy
The American Excellence Initiative (AEI)
Effective Date: October 29, 2026

The American Excellence Initiative (AEI) respects the privacy of the law enforcement professionals, agencies, community partners, and visitors who engage with its website and services.
This Privacy Policy explains how AEI collects, uses, maintains, and shares personal information through www.theaei.net and associated online activities.

1. Information We Collect
AEI may collect the following categories of information:
Contact information: Names, email addresses, telephone numbers, agency affiliations, professional titles, and information submitted through contact forms.
Registration information: Event selections, attendee information, registration details, and communications related to training programs, conferences, or seminars.
Payment information: Transaction records, billing information, and payment status associated with purchases or registrations. Payment card information may be processed directly by authorized payment service providers.
Coaching inquiries: Information voluntarily provided when requesting information about AEI's coaching or wellness programs.
Website usage information: IP addresses, browser types, device information, website interactions, and other information collected through cookies or analytics technologies.
Additional personal, health, fitness, or assessment information may be collected from individuals who voluntarily enroll in specific AEI programs. Such information may be subject to separate consent forms, agreements, and privacy procedures.

2. How We Use Information
AEI may use collected information to:
Respond to inquiries and provide requested information.
Process event registrations and payments.
Deliver training, coaching, educational programs, and related services.
Communicate important updates regarding registrations, purchases, and program participation.
Provide customer service and administrative support.
Improve website functionality, visitor experience, and organizational services.
Send educational resources, newsletters, or promotional communications where permitted by applicable law.
Maintain appropriate organizational records and comply with legal obligations.

3. Information Sharing
AEI may share information with service providers when reasonably necessary to operate its website, process transactions, administer registrations, communicate with customers, or deliver requested services.
These providers may include website hosting platforms, payment processors, customer relationship management systems, email services, registration platforms, and coaching management systems.
AEI may also disclose information when required by law, to respond to lawful requests, or to protect the rights, safety, and security of AEI and others.
AEI does not authorize third parties to use personal information provided for service delivery for unrelated purposes without an appropriate legal basis.

4. Website Hosting and Third Party Services
AEI's website is hosted through Wix. Information submitted through the website may be processed or stored using Wix and other authorized service providers.
These third parties maintain their own privacy policies and data protection practices. Visitors are encouraged to review those policies when interacting with external services or websites.
Links to external websites are provided for convenience. AEI is not responsible for the privacy practices or content of independently operated websites.

5. Cookies and Website Analytics
AEI's website may use cookies and similar technologies to support essential functionality, understand website traffic, improve performance, and evaluate visitor engagement.
Some third party services may collect information about browsing activity across websites or over time, depending on the technologies enabled and visitors' privacy settings.
Visitors may manage cookies through their browser settings and any cookie preference tools provided on the website. Disabling certain cookies may affect website functionality.

6. Sensitive Information and Program Participation
AEI recognizes the importance of confidentiality when working with law enforcement professionals and individuals participating in wellness and performance programs.
Participation in programs such as the Law Enforcement Wellness and Performance Program (LEWAP) may involve the collection of sensitive personal information, health assessments, physical performance metrics, or other participant information.
Collection, use, retention, and disclosure of such information are governed by the applicable program agreements, informed consent documents, and privacy procedures, in addition to any relevant legal requirements.
AEI does not publicly identify individual program participants or publish identifiable assessment results without appropriate authorization.

7. Information Security and Retention
AEI seeks to protect personal information through reasonable administrative, technical, and organizational safeguards appropriate to the information being handled.
No method of internet transmission or electronic storage can be guaranteed completely secure.
AEI retains information for as long as reasonably necessary to fulfill the purposes described in this policy, meet contractual obligations, resolve disputes, and satisfy applicable legal or recordkeeping requirements.

8. Your Privacy Choices and Rights
Depending on applicable law, individuals may have rights to request access to, correction of, or deletion of certain personal information held by AEI.
Individuals may also request information about applicable data sharing practices or submit privacy-related objections or opt-out requests.
AEI may need to verify the identity of an individual before fulfilling a request and may retain certain information where permitted or required by law.
Marketing email recipients may unsubscribe using the instructions included in those communications.
Privacy requests may be submitted to info@aei.net.

9. Children's Privacy
AEI's website and professional services are not directed toward children under the age of 13.
AEI does not knowingly solicit personal information directly from children under 13 through its website. If AEI becomes aware that such information has been collected without appropriate authorization, it will take reasonable steps to address the situation.

10. Changes to This Privacy Policy
AEI may revise this Privacy Policy periodically to reflect changes in its services, technology, business practices, or applicable legal requirements.
Updates will be posted on this page with a revised effective date. Material changes may be communicated through additional appropriate methods.

11. Contact Information
For questions, concerns, or requests related to this Privacy Policy, please contact:
The American Excellence Initiative (AEI)
Las Vegas, Nevada, United States
Email: info@aei.net
Website: www.theaei.net

This policy describes AEI's general website privacy practices. Specific programs and services may have additional privacy notices, agreements, and consent requirements.